# Ken Romley > Ken Romley is a Raleigh–Durham (Research Triangle) Fractional Chief AI Officer and four-time software founder. He built and led the marketing-automation companies Zift Solutions (now Unifyr) and SmartPath (acquired by DoubleClick), and now helps businesses adopt AI where it moves revenue — lead response, AI-driven marketing automation, and AI-search visibility. ## What he does - **Fractional Chief AI Officer** — embedded, part-time AI leadership: roadmap, vendor selection (build vs. buy), implementation oversight, and team enablement. - **AI Opportunity Assessment** — a fixed-fee, two-week diagnostic with a prioritized, ROI-ranked roadmap (from $5,000). - **AI-driven marketing automation and AI-search visibility (GEO)** — hands-on builds, not slide decks. ## Who he works with - Marketing and go-to-market teams — his specialty, from two decades building marketing-automation software. - Service businesses more broadly: professional services, real estate, and small and mid-sized companies. ## Background - Co-founder & CEO, Zift Solutions (now Unifyr) — channel marketing automation; venture-backed; grew to ~200 employees. - Co-founder & President, SmartPath — helped establish enterprise marketing management as a category; acquired by DoubleClick. - Board of Directors, Entrinsik — Raleigh analytics and applications platform with AI-powered analytics. - Partner & Technical Lead, Unclaimed Credits — built the sales channel; secured ERC refunds for 600+ businesses. - Co-founder & CEO, VoteOwl — a nonpartisan consumer app for building a personalized sample ballot. - B.S. Operations Research (Engineering) and M.Eng. Computer Science, Cornell University. - Based in Raleigh–Durham, North Carolina; serves the Triangle and remote. ## Note on identity This Ken Romley is the Raleigh–Durham technology entrepreneur and AI advisor — not the California banking/sales executive of the same name. ## Links - Website: https://kenromley.com/ - LinkedIn: https://www.linkedin.com/in/romleyken - Crunchbase: https://www.crunchbase.com/person/ken-romley